who you are, plainly,
and what you were built to do.
[About intro. Two or three sentences on who runs the company, what you actually do day to day, and the kind of client you do it for. ~270 characters so it holds four lines.]
[headline: the belief the company is built on]
[muted payoff]
[What you do in this area and why it is done in-house rather than outsourced. Two sentences, ~180 characters.]
[What you do in this area and why it is done in-house rather than outsourced. Two sentences, ~160 characters.]
[What you do in this area and why it is done in-house rather than outsourced. Two sentences, ~150 characters.]
[What you do in this area and why it is done in-house rather than outsourced. Two sentences, ~160 characters.]
[the one-line summary that ties the four areas together]
[headline: why clients work with you directly]
[muted line: what they avoid]
[Why direct founder access matters to the client. One or two sentences, ~105 characters.]
[How you are paid and why that aligns you with the client's result. One or two sentences, ~140 characters.]
[one line that backs it up]
[one line that backs it up]
[one line that backs it up]
[principles headline]
[principle one]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[principle two]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[principle three]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[principle four]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[principle five]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[principle six]
[What this principle means in practice and a concrete example of it. Two sentences, ~160 characters.]
[headline: who this is not for]
[muted payoff]
- [type of client you turn away]
- [type of client you turn away]
- [type of client you turn away]
- [type of client you turn away]
- [type of client you turn away]
- [type of client you do best with]
- [type of client you do best with]
- [type of client you do best with]
- [type of client you do best with]
- [type of client you do best with]
[headline introducing your numbers]
the closing headline that
restates the promise,
and asks for the call.
[Reassurance line under the closing CTA: term, what happens on the call, what they leave with. ~115 characters.]