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[One-sentence case summary: who, what changed, by how much. ~55 characters.]
[The brief. What the client sells, who they sell to, and what they asked for. Two or three sentences, ~200 characters.]
[Starting point. What they had tried before and where the numbers sat when you took over. ~200 characters.]
[The outcome. What happened, over what period, and what the client did with it. Two or three sentences, ~220 characters.]